Launch of annual campaign ‘Nayi Chetna’ with the Ministry of Rural Development
A step against gender based discrimination
Gender-based discrimination, often seen in the form of violence against women, girls and gender-diverse individuals, continues to be one of the biggest deterrents to achieving self-growth, well-being and a life of dignity. The National Family Health Survey (NFHS)-5 data reveals that 30% of women between the age of 18 and 49 have experienced violence (physical, sexual, or emotional) since 15 years of age. It also reveals that as many as 77% women never sought help from anyone about the violence inflicted on them. Figures from the National Crime Records Bureau’s (NCRB) ‘Crime in India 2021’ report show that India registered 31,677 cases of rape in 2021 – an average 86 daily – while nearly 49 cases of crime against women were lodged every single hour. With a global rate of 1 in 3 women being a victim of violence, and given its physiological and psychological impacts, this human rights violation deters individuals from achieving their full potential and living a life of their choice. Individuals from socially marginalized groups are more acutely affected as gender-based violence is an added layer of vulnerability.
IWWAGE in partnership with Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM), UNICEF and Roshni recognize this social evil as a hindrance towards achieving individual and social development and aims to take necessary actions advance the rights of women, girls, and gender-diverse individuals. Strategic efforts have been made towards gender-mainstreaming by integrating gender approaches into its policies and programming to address gender inequality. These include building capacities of rural community-based institutions to identify and take action against issues of gender-based discrimination and setting up institutional mechanisms to make this process sustainable. The staff on ground and in the field were also given training and sensitization to integrate gender approaches into operations to create an enabling environment for multi-sectoral gender-responsive and transformative interventions in rural communities.
To add momentum and build on these ongoing efforts against gender-based discrimination, an annual national-level Gender Campaign against Gender-based discrimination, ‘Nayi Chetna’ was initiated. This month-long campaign was flagged off on the 25th of November marking the International Day for Elimination of Violence Against Women and Girls, ending on the 23rd of December. The campaign was graced and launched by Hon’ble Sh. Giriraj Singh, Union Minister for Rural Development and Panchayati Raj, Government of India and Sadhvi Niranjan Jyoti, Minister of State for Rural Development, Government of India, along with other senior officials from MoRD. IWWAGE also showcased an animated movie called ‘Kamli Ki Kahaani’ translating as ‘The story of Kamli’, a case study-based story following the lead ‘Kamli’, a victim of domestic violence. Through the medium of the video our aim was to educate the audience on various forms of violence and on redressal mechanisms provided by the government for anyone who may be a victim of violence.
The goal of the campaign is to advance the agency and rights of women and gender diverse individuals, by addressing structural barriers for dignified living with no fear and discrimination and violence based on their gender and intersectional identities. This marks the first campaign as the campaign will be observed annually for the next five years, with a focus on specific themes responding to gender equity each year. Importantly, this is envisioned in the spirit of a ‘Jan Andolan’ or People’s movement with follow-up actions planned for the rest of the year beyond the month-long campaign. It will thus gradually work towards deepening an intersectional approach to address multiple vulnerabilities, enhanced convergence and deepening the understanding of gender and generating relevant and ownership for multisectoral action.
The campaign ran in all 34 states and union territories of India. This campaign was implemented by all states in collaboration with CSO partners, and actively executed by all levels including the State, District, Block engaging the Community Institutions along with the extended community. It also marked the inauguration of 160 Gender Resource Centres (GRCs) in 13 states. GRCs are intended to act as a catalyst to support women through social, legal & economic empowerment in private and public spaces, within the family, community and at the workplace. There are 1,251 gender resource centres set up across the country from where women facing gender violence can seek help. The Campaign also brought together all line departments and stakeholders to create a concerted effort in acknowledging, identifying, and addressing issues of violence. There was an array of activities which were conducted during the campaign, some of which were night walk, rallies, street plays, wall paintings, hosting of legal and gender camps and women leadership workshops.