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An Assessment Of The National Gender Campaign For DAY-NRLM

December, 2023

The Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) is committed to addressing gender equality through its gender interventions, with a focus on eliminating gender-based violence (GBV). GBV, particularly violence against women and girls, remains one of the most significant barriers to personal growth, well-being, and living a life of dignity. Recognising this issue as a major obstacle to individual and societal development, DAY-NRLM has undertaken strategic efforts to combat GBV.

To empower marginalised communities, especially women, in recognising and addressing the different forms of violence they face, DAY-NRLM launched the “Nayi Chetna – Pahal Badlav Ki” campaign from 25th November to 23rd December 2022. This month-long initiative, aligned with the International Day for the Elimination of Violence Against Women, was inaugurated by the Honourable Union Minister for Rural Development, Shri Giriraj Singh. The campaign marks the beginning of an annual event focused on gender equity, with each year addressing a specific theme. The theme for Year 1 was “Equity and Ending Gender-Based Violence.”

An assessment was conducted to evaluate the campaign’s reach, relevance, and effectiveness, highlighting the factors that enabled or constrained its success. The findings, drawn from both qualitative and quantitative data, offer valuable insights for improving future campaigns. The report incorporates information from DAY-NRLM’s Management Information System (MIS) and feedback from stakeholders across various administrative levels—state, district, block, Cluster-Level Federations (CLFs), and Village Organisations (VOs). Additionally, a national online survey, with over 20,000 Self-Help Group (SHG) members participating from nearly 5,000 CLFs across 24 states, contributed to the comprehensive assessment.

Resource Type SWAYAM

Thematic area Report

Authors Moumita Sarkar | Arpita Paul