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Nudging Households to increase the usage of Clean Fuel

December, 2020

Indoor air pollution, particularly from cooking with solid fuels, poses a severe public health risk, with women disproportionately bearing the burden. This project, based in rural Madhya Pradesh, investigates how targeted health communication and information on LPG subsidies can influence a shift towards cleaner cooking practices. Villages were randomly assigned to receive different interventions: health awareness alone, health awareness with information on the LPG subsidy programme, or no intervention (control). The combined campaign resulted in a 6% annual increase in LPG refill purchases, a 14% rise in monthly consumption, and a 320% boost in self-reported induction stove usage. While the ‘health only’ group did not show an increase in LPG use, there was improved adoption of safety measures such as smoke outlets or separate kitchens. These findings suggest that both awareness and financial accessibility are critical in enabling consistent clean fuel usage. Despite the significant expansion of LPG access under the Government of India’s Ujjwala Yojana scheme, sustained use remains limited due to low awareness about subsidy benefits and the health risks of solid fuels. This study underscores the importance of integrated communication and policy design in advancing cleaner, safer household energy use.

Resource Type IWWAGE-ISI-BRIEFS